I will never understand why some people seem to think they are more entitled to epics than others. We all pay the same amount to play this game. And when you strip off all the QQing and PWNing that is all that matters.
Do you really think that Blizzard cares HOW MUCH you play? Do you really think Blizzard cares how well your 3s team plays? They just want to make sure you keep playing and paying. So, in their eyes all players deserve the same chances/abilities to obtain epic items. They are rewards to keep you playing.
Do you really think that the ability to play 8 hours a day makes you more worthy of an epic item? Does the ability to coordinate 25/40 people to properly play their class make you more worthy of epics? If it did, then only raid/guild leaders should get them. Does the ability to roll through AV after AV just going through the motions make you more worthy? How about the ability to work with 2-4 friends and grinding away in the Arena? How are any of these examples any more difficult than the others? Explain how anyone can't accomplish any of these tasks. It doesn't take talent. It doesn't take skill. It just takes time and that is not reason enough to think of yourself as "better" than other players.
Sure, there are a few truly hardcore players. People who really love the game itself not just the love of beating the game. People who know the lore and have followed Warcraft through the non-MMO stage (yes, Warcraft was around before Wow). These few truly hardcore players follow the storylines, play on PVP/RP servers and participate in true Pvp. They conquer evil and reach goals that most people don't even know exist. These are the people who truly deserve epics.
It's too bad there is no reliable way to distinguish these players from the epic-farmers in the game.